2010 Olympic Torch Relay
Travel with the 2010 Olympic Flame as it crosses Canada! The Olympic Torch Relay travelled around Canada for 106 days, 45,000 kms, through 1,100 communities, and the flame was carried by 12,000 Torchbearers. The flame ignited a spirit in all of us and brought this country together.
Chris followed the Olympic Flame producing travelogues about the great Canadian communities that participated in the torch relay, while promoting the local flavours of Canada along the way. This was part of an innovative partnership between the Destination Canada, Coca-Cola and Destination BC who initiated the program as a way to share the excitement of the Games. During the 106 day trip Chris filmed, hosted, edited, and posted a total of 49 videos. Chris’s videos featured torch day stories and profiles of unique regional tourism destinations and experiences along the way.
This is the first time in Games history that a host tourism agency has leveraged the power of social media to connect consumers with the Games experience through the excitement of the Olympic & Paralympic Torch Relays.
See the full series of videos showing the 2010 Olympic Torch Relay cross Canada at http://www.youtube.com/2010torch
Date: Sept 2009 – Feb 2010
Client: Destination Canada, Destination BC, Coca-Cola
Credits: Chris Wheeler: Producer, Host, Director of Photography, Editor