Full Of Heart in the Cariboo Chilcotin Coast

The beauty of where we live is in our people. From mountain top to river valley, those that call the Cariboo Chilcotin Coast home lead with their heart in everything they do. Being full of heart means being open, passionate, and carrying a deep responsibility for community. It’s who we are, and what we share with those who visit.

Chris Wheeler Media (CWM) produced over 30 videos for the Full Of Heart campaign for the Cariboo Chilcotin Coast Tourism Marketing Association. Along with the Web Advisors Agency and key personal in the Cariboo Chilcotin Coast Tourism Association, CWM successfully filmed and created videos that share the stories of characters in the Cariboo Chilcotin Coast. CWM also produced a broadcast TV ad for this campaign. More can be seen at FullOfHeart.ca

“Chris has an innate ability to connect with his subjects in a way that translates to their most genuine selves on film. He’s also a great guy to work with and always willing to rise to the challenges of a shoot and give 110%!” – Sydney Redpath, Director of Marketing, Cariboo Chilcotin Coast Tourism Marketing Association

Date: May 2020 – Oct 2021

Client: Cariboo Chilcotin Coast Tourism Marketing Association, The Web Advisors Agency

Credits: Chris Wheeler: Video Producer, Director of Photography, Aerial Filming, Editor.                                  Geoff Moore: Director and Locations.