Athletic apparel is exploding right now and the new lifestyle clothing brand HERO Culture is part of this growing community. They are deeply rooted in the athletic community and have sexy apparel sporting some of the sickest swag – hoodies, t-shirts, and outerwear that we’ve ever seen. They are engaging their fans through their social media platforms of Facebook and Instagram and building everyday. The owner of HERO Culture, Daniel Bergson, wisely set up a clean and catchy HERO website that features some top notch photography by the talented Mark Whitehead at Get the Shot Studios. Expanding the Hero community, they are now currently on the search for Athlete Ambassadors across North America and Europe. This will be cool to follow and see who ends up holding Hero Ambassador titles.

Chris Wheeler Media checked out the HERO community in action at a local gym with our cameras and shot a short happening video featured here on the HERO site. What stood out to us when meeting this HERO crew was that they are passionate about an athletic lifestyle, ooze awesomeness, love their community, and look damn sexy in their HERO swag. Just goes to show you that if you are passionate about something – whether being an individual, group, or a brand – you’ll find your way into a strong supporting community.

Hero Ambassador Search

Hero Shot by Mark WhiteheadAbove photo by Mark Whitehead

Hero Culture - Chris Wheeler Media

Chris Wheeler Media shooting the HERO culture crew

Hero Chris Wheeler Media Shoot

Find out more about this lifestyle clothing brand and community at