Chris followed the 2010 Olympic flame as it crossed Canada and this video shows some of the highlights. The Olympic Torch Relay travelled around Canada for 106 days, 45,000 kms, through 1,100 communities, and the flame was carried by 12,000 Torchbearers. The flame ignited a spirit in all of us and brought this country together.
Chris followed the Olympic Flame producing travelogues about the great Canadian communities that participated in the torch relay, while promoting the local flavours of Canada along the way. This was part of an innovative partnership between the Canadian Tourism Commission, Coca-Cola and Tourism British Columbia who initiated the program as a way to share the excitement of the Games. During the 106 day trip Chris filmed, hosted, edited, and posted a total of 43 videos. For the 28 days that the Olympic Flame was in BC during its cross-Canada journey, Chris produced daily online videos featuring torch day stories and profiles of unique regional tourism destinations and experiences along the way.
This is the first time in Games history that a host tourism agency has leveraged the power of social media to connect consumers with the Games experience through the excitement of the Olympic Torch Relay.
See the full journey at: http://www.youtube.com/2010torch