Chris Wheeler | Campaigns

Chris Wheeler Media (CWM) specializes in producing video for use in social media marketing campaigns. CWM has produced over 100 videos for Destination British Columbia and the Canadian Tourism Commission with total online views to date of over 1.3 Million. CWM has produced videos for numerous destination marketing organizations and has partnered on innovative projects with corporations such as Coca-Cola. Our videos are used in social media marketing programs to attract attention, generate online conversation, and proliferate across social networks (such as Facebook, YouTube, Twitter, blogs, etc). CWM aims to produce videos that activate the interested into campaigners for your products, services, or cause. A few recent campaigns that CWM has worked on are the Rick Hansen 25th Anniversary Relay, Travel with the Olympic Torch video series, the British Columbia Field Reporter Campaign, and the UBC Start an Evolution Campaign. We fully embed ourselves in our work and love creating innovative projects with clients.

Rick Hansen 25th Anniversary Relay Campaign:

Chris Wheeler Media (CWM) provided video production services for the Rick Hansen 25th Anniversary Relay nationwide campaign. CWM ran a multi-camera operation producing engaging web episodes and providing broadcast broll packages of the Rick Hansen Relay from key locations across Canada. CWM has a keen eye for capturing the moment and telling stories through video during nationwide events. The videos for this campaign are used to engage and bring viewers closer to the Relay’s everyday heroes and to instill action and further support for the Rick Hansen Foundation. The videos are multi-purposed and prepared for use on web, Gala presentations, and television audiences. We were honored to join such an excellent team and to capture the inspiring stories of the many in motion participants.

Rick Hansen Relay

See Rick Hansen Relay Videos

See Rick Hansen Relay Website

Travel with the 2010 Olympic & Paralympic Torch Campaign:

Chris Wheeler Media followed the Olympic Flame, producing travelogues about the great Canadian communities that participated in the torch relay, while promoting the local flavours of those communities along the way. This was part of an innovative partnership between the Canadian Tourism Commission, Coca-Cola and Tourism British Columbia, who combined to initiate the program as a means of promoting and sharing the excitement of the Games.

During the 106 day journey, Chris filmed, hosted, edited, and posted a total of 49 videos. For the last 28 days that the Olympic Flame was in BC on its cross-Canada journey, Chris produced daily online videos featuring torch day stories and profiles of unique regional tourism destinations and experiences.

This was the first time in Games history that a host tourism agency had leveraged the power of social media to connect consumers with the Games experience through the excitement of the Olympic & Paralympic Torch Relays.

Travel with the Olympic Flame

Travel with the Olympic Torch Youtube Page

Travel with the Olympic Torch: Youtube Page

Travel with the Olympic Flame in BC: Website

Canadian Tourism Commission: Press Release & Youtube Channel

Tourism British Columbia: Regional Updates

Coca Cola: Newsroom

See Olympic Torch Relay Videos

Destination British Columbia Field Reporter Campaigns:

The BC Field Reporter concept was created with Tourism British Columbia (now Destination BC) to capture authentic tourism experiences around the province. Chris Wheeler Media created the pilot video for this campaign and traveled the province generating exciting online videos that provided fresh content for Destination BC and their social media marketing campaigns. Chris has produced 48 videos so far for this campaign, generating over 720, 000 views.

HelloBC.com Field Reports

BC Field Reporter Page

BC Field Reporter YouTube Page – http://www.youtube.com/BCFieldReporter

Destination BC Website – HelloBC.com

Ski It to Believe it Campaign – Video

2010 Vancouver Olympics Campaign – YouTube Playlist

See BC Field Reporter Videos

Tourism Jasper “Give Me Jasper” Campaign

Tourism Jasper, Brewster, and Via Rail hired Chris Wheeler Media to produce the video “Give Me Jasper” for the 2010 Rendez-vous Canada event, the My Jasper website, and social media platforms. The videos were produced to have an authentic feel showing off both the place and people of Jasper. This ties into the “My Jasper Story” campaign that Tourism Jasper, marketing company Taxi, and Chris Wheeler Media are working on. Chris has been providing video (web & HD B-roll), Youtube page maintenance, and social media advice to Tourism Jasper. Another recent Tourism Jasper video project Chris produced was Jasper Jammin’ for the 2010 Canada’s West Marketplace.

My Jasper Story

Jasper Youtube Page

Tourism Jasper Website

Tourism Jasper Youtube Page: www.youtube.com/TourismJasper

My Jasper Story: www.myjasperstory.com

See Tourism Jasper Campaign Videos

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UBC Start an Evolution Campaign

Chris Wheeler Media is providing video services for the UBC Alumni Engagement producing videos to showcase on the campaign website and also multicamera coverage and interviews at their launch events. Start an Evolution is Canada’s largest fundraising and alumni engagement campaign with a goal to raise $1.5 billion dollars. Chris Wheeler Media has also worked with UBC Development & Alumni Engagement on the Report on Giving video series. Videos are showcased on their website to engage alumni and to further support many of their outstanding research projects.